Senior Account Executive Job Description Template
The Senior Account Executive will be responsible for managing a portfolio of clients and providing them with strategic marketing and advertising counsel. They will also be responsible for new business development, including identifying and pursuing new opportunities. The Senior Account Executive will have a deep understanding of the client's business and industry, as well as the competitive landscape. They will use this knowledge to develop creative and effective marketing campaigns that achieve the client's objectives. The Senior Account Executive must be an excellent communicator, both written and verbal, with strong presentation skills. They must be able to think strategically and provide sound recommendations to their clients. They must also be able to work independently and manage their time effectively.
Senior Account Executive Job Responsibilities
- Serve as the primary point of contact for assigned clients
- Build and maintain strong relationships with clients
- Understand client objectives and develop strategies to achieve them
- Manage dayto-day activities on assigned accounts
- Develop creative concepts and execute integrated marketing campaigns
- Write effective copy for various marketing materials
- Monitor campaign results and adjust strategies as needed
- Stay upto-date on industry trends and best practices
Objectives
- To secure new accounts and grow existing ones while maintaining a high level of customer satisfaction.
- To increase sales and revenue by developing creative and effective marketing strategies.
- To create longterm relationships with clients by providing excellent customer service.
- To oversee the daily operations of the account management team and ensure that all deadlines are met.
- To monitor competitor activity and keep upto-date with industry trends in order to identify new opportunities for business growth.
Senior Account Executive Job Skills & Qualifications Needed
- Bachelor's degree in marketing, communications, or a related field
- 4-6 years of professional experience in marketing, advertising, or a related field
- Proven track record of success in developing and executing marketing campaigns
- Strong project management skills and ability to work on multiple projects simultaneously
- Excellent communication and writing skills