Sales Director Job Description Template
The Sales Director is responsible for the company's sales strategy and achieving targets. They oversee a team of sales managers and are responsible for mentoring, coaching and developing them. They also work closely with other departments such as marketing to ensure that the sales team has the resources they need to be successful. The Sales Director reports to the CEO.
Sales Director Job Responsibilities
- Develop and oversee sales strategies and programs.
- Set sales quotas and objectives and monitor performance against them.
- Hire, train, motivate and manage a team of salespeople.
- Analyze market trends and identify opportunities for new products or services.
- Plan budgets and approve expenditures for marketing efforts such as advertising, trade shows or public relations campaigns.
- Generate reports on customer buying patterns, competitor activity and overall sales performance metrics
Objectives
- To increase sales and market share for the company.
- To develop and implement strategies to grow the sales team and improve performance.
- To manage a team of sales professionals, setting goals and targets while providing coaching and development.
- To create an environment that supports and encourages high levels of motivation, productivity, and teamwork within the sales team.
- To establish and maintain relationships with key customers, partners, and stakeholders.
- To stay upto-date on industry trends and developments to ensure the company remains competitive in the marketplace.
Sales Director Job Skills & Qualifications Needed
- The skills and qualifications needed for the role of Sales Director vary depending on the company and industry. However, most companies will require that candidates have at least a bachelor's degree in business or a related field. Additionally, sales directors should have several years of experience working in sales, preferably at a management level. Strong communication, interpersonal, and leadership skills are also essential for this position.