Sales Representative Job Description Template
A Sales Representative is responsible for generating new sales and business opportunities by identifying and developing relationships with potential customers. They will promote company products and services to customers and negotiate contracts. In order to be successful in this role, Sales Representatives must be able to build rapport, establish trust, and close deals.
Sales Representative Job Responsibilities
- Maintaining and developing relationships with existing customers via meetings, telephone calls and emails
- Responding to incoming email and phone enquiries from potential customers
- Identifying business opportunities with new and existing customers
- Negotiating terms of agreements and service level agreements within area of responsibility
- Managing customer accounts including credit control
- Achieving agreed upon targets set by line manager
- Generating leads for new sales opportunities
- Attending trade shows, conferences and other marketing events
- Researching the market and identifying potential target clients
Objectives
- To increase company sales and market share by developing new business and expanding existing accounts
- To establish and maintain strong, longlasting relationships with customers
- To provide prompt, courteous and professional service to customers
- To resolve customer complaints in a timely and effective manner
- To achieve individual sales targets set by the company
- To contribute to the development and implementation of Sales strategies
- To participate in trade shows, conferences and other marketing events on behalf of the company
- To keep abreast of industry trends and developments
Sales Representative Job Skills & Qualifications Needed
- The skills and qualifications needed for the role of Sales Representative vary depending on the company, product, or service being sold. However, most employers require sales representatives to have at least a high school diploma or equivalent. Additionally, excellent communication and interpersonal skills are essential for success in this role. Many employers also prefer candidates with some prior experience in customer service or sales.