Product Manager Job Description Template
The Product Manager role is responsible for the development and management of products throughout the product life cycle. This includes conducting market research, managing product development, coordinating with cross-functional teams, overseeing product launches, and tracking product performance. The Product Manager also works closely with sales and marketing teams to ensure that products are positioned correctly in the marketplace and that they meet customer needs. In addition, the Product Manager is responsible for developing pricing strategies and setting product goals.
Product Manager Job Responsibilities
- Conduct market research to identify customer needs and trends.
- Develop product strategies and roadmaps to guide the development of new products.
- Work with crossfunctional teams to define product requirements and specifications.
- Oversee the development, launch, and marketing of new products.
- Analyze data to evaluate the performance of existing products and inform decisions about product enhancements or modifications.
- Monitor competitor activity and develop plans to differentiate our products in the marketplace
Objectives
- To develop and manage products from conception to launch and postlaunch.
- To work with crossfunctional teams to ensure that products are developed according to market requirements and within budget and schedule constraints.
- To create product roadmaps and strategies that align with company objectives and business goals.
- To oversee all aspects of product development, including market research, product planning, product definition, requirements gathering, functional specification development, etc.
- To manage the entire product life cycle from ideation to retirement/end of life.
- To be the Subject Matter Expert (SME) for assigned products – knowledge of competitor products, industry trends, etc. should be leveraged to drive continuous improvement of our offerings.
Product Manager Job Skills & Qualifications Needed
- The skills and qualifications needed for the role of Product Manager vary depending on the company and product. However, most Product Managers will need at least a bachelor's degree in business, marketing, or a related field. Additionally, many companies prefer candidates with previous experience managing products or projects. Strong analytical and communication skills are also essential for the role.