The Social Media Coordinator will be responsible for managing and executing the social media strategy for the company. They will create content, post updates, monitor activity, and engage with followers across all social media platforms. Additionally, they will track metrics and analyze data to report on the performance of social media campaigns. This person must have excellent writing and communication skills, be highly organized, and have a good understanding of social media trends.

Social Media Coordinator Job Responsibilities

  • Research and compile data on targeted social media platforms
  • Develop original content for social media posts
  • Schedule and publish social media content in accordance with branding guidelines
  • Engage with users on social media platforms, respond to comments and messages
  • Monitor social media analytics and report on findings
  • Stay up to date on latest trends and best practices in social media

Objectives

  • Increase brand awareness and online presence for the company
  • Drive traffic to the company's website and social media platforms
  • Engage with customers and followers on social media platforms
  • Generate leads and sales through social media marketing campaigns
  • Monitor, listen and respond to users in a timely manner
  • Analyze social media metrics and report findings to management

Social Media Coordinator Job Skills & Qualifications Needed

  • A social media coordinator should have excellent written and communication skills. They should be able to effectively use various social media platforms to engage with customers, promote products or services, and build relationships. Additionally, they should be detailoriented and organized in order to keep track of campaigns and metrics. Basic graphic design skills may also be helpful in creating engaging content.