Senior Copywriter Job Description Template
The Senior Copywriter will be responsible for writing compelling copy for a variety of marketing collateral, including but not limited to website content, brochures, email campaigns, and social media posts. They will work closely with the creative team to ensure that all copy is on-brand and aligns with the overall messaging strategy. The Senior Copywriter must have excellent writing skills and be able to capture the voice of the brand while also creating original, attention-grabbing content.
Senior Copywriter Job Responsibilities
- Generate ideas for advertising campaigns and write copy to support those campaigns
- Write compelling, persuasive, and interesting copy for a variety of marketing materials, including website content, brochures, email campaigns, and more
- Understand the target audience for each project and write accordingly
- Collaborate with art directors, designers, and other members of the creative team to ensure that the final product is on brand and meets the clients' objectives
- Edit and proofread copy as needed before it is finalized
- Stay upto-date on industry trends and best practices to ensure that the work is of the highest quality
Objectives
- To produce highquality copy that engages the target audience and drives conversions
- To develop concepts and execute campaigns that are on strategy and on brand
- To collaborate with team members to ensure a cohesive, consistent voice across all channels
- To stay upto-date on industry trends and best practices to ensure the work is fresh and relevant
- To manage multiple projects at once, while meeting deadlines and maintaining a high level of quality
Senior Copywriter Job Skills & Qualifications Needed
- The skills and qualifications needed for the role of senior copywriter include excellent writing, editing, and proofreading skills; creative thinking; and knowledge of grammar, punctuation, and style. Additionally, senior copywriters should have experience with SEO best practices and be able to create compelling headlines and calls to action.