Social Media Analyst Job Description Template
The Social Media Analyst will be responsible for analyzing social media data to identify trends and insights. They will also be responsible for creating reports and presentations to share with clients and management. The Social Media Analyst should have strong analytical skills and experience with social media platforms.
Social Media Analyst Job Responsibilities
- Develop and implement social media strategy
- Plan and execute social media campaigns
- Monitor trends in social media
- Engage with online community
- Generate leads through social media channels
- Build brand awareness and reputation
- Provide analysis and reports on social media activity
Objectives
- To increase brand awareness for the company through social media platforms
- To create and implement social media strategies that align with the company's overall marketing goals
- To manage and grow the company's social media presence
- To engage with customers and followers to create a positive online community around the brand
- To monitor social media trends and competitor activity, and report findings to management
- To develop creative content that is shareable and engaging
Social Media Analyst Job Skills & Qualifications Needed
- A bachelor's degree in marketing, communications, or a related field
- At least two years of experience working in social media, marketing, or a related field
- Strong analytical and problemsolving skills
- Excellent written and verbal communication skills
- Experience with social media analytics tools (e.g., Sprout Social, Hootsuite Insights)
- Familiarity with web analytics tools (e.g., Google Analytics)