Media Manager Job Description Template

Media Manager Job Responsibilities

• The media manager is responsible for developing and managing an organization's communication strategy.
• They work with different teams to ensure that all company messages are consistent and on brand.
• They create, edit, and distribute content across various channels including social media, email, and the website.
• They monitor analytics to gauge the effectiveness of campaigns and adapt strategies as needed.
• They also liaise with external partners such as advertising agencies and media outlets.

Objectives

• Develop and oversee media relations strategy, including proactive pitching, reactive media relations, and thought leadership placements.
• Build and maintain strong relationships with key members of the media.
• Write compelling press releases, pitch letters, opeds, bylined articles, and other materials to support company objectives.
• Coordinate highprofile events such as press conferences, media tours, and product launches.
• Prepare executives for interviews and public speaking engagements.
• Monitor news coverage of the company and industry trends to identify opportunities and threats

Media Manager Job Skills & Qualifications Needed

• A bachelor's degree in communications, public relations, marketing or a related field
• At least five years of experience in media relations, marketing or a related field
• Excellent written and verbal communication skills
• Strong interpersonal and presentation skills
• Ability to develop and maintain relationships with media representatives
• Ability to work independently and handle multiple projects simultaneously
• Flexibility and adaptability