Media Analyst Job Description Template
The Media Analyst is responsible for the analysis of media content and providing insights to clients. They will be expected to have a deep understanding of media trends and how they can be used to achieve client objectives. The Media Analyst will work with a team of analysts and account managers to provide comprehensive analysis and reporting.
Media Analyst Job Responsibilities
- Conducting research on media sources and analyzing data to identify trends and patterns.
- Identifying opportunities for media coverage and developing strategies to maximize exposure.
- Monitoring media outlets for coverage of assigned beat or topics, clipping relevant articles/broadcasts, and preparing reports.
- Developing relationships with members of the media and pitching story ideas.
- Coordinating interviews and press conferences, as needed.
- Assisting with the development and implementation of marketing plans and public relations initiatives.
- Writing press releases, fact sheets, pitch letters, opeds, etc., as needed
Objectives
- To analyze media content and identify trends, patterns, and themes.
- To develop insights and recommendations based on analysis of media content.
- To track and monitor media coverage of specific topics or events.
- To support the development and implementation of media strategies.
- To maintain upto-date knowledge of relevant developments in the media industry.
Media Analyst Job Skills & Qualifications Needed
- A media analyst should have excellent communication skills, both written and verbal. They should be able to present complex data in a clear and concise manner. They should also have strong analytical skills and be able to identify trends and patterns within data sets. Additionally, a media analyst should be proficient in using Excel and other statistical software packages.