Digital Media Specialist Job Description Template
The Digital Media Specialist is responsible for creating and managing digital media content across all online platforms. This includes developing strategies for social media, website management, and email marketing. The Specialist will work closely with the marketing team to ensure consistent branding across all channels. In addition, this person will be responsible for analyzing data to determine the effectiveness of campaigns and making recommendations for improvement.
Digital Media Specialist Job Responsibilities
- Develop and implement digital media strategies to promote the company brand and drive traffic to company website.
- Plan, create, and execute digital marketing campaigns including email, social media, and paid advertising.
- Analyze data from web analytics tools to identify trends and recommend improvements in digital media strategy.
- Stay upto-date on latest digital marketing trends and technologies to ensure campaigns are effective and efficient.
- Collaborate with crossfunctional teams including sales, product, design, and engineering to develop innovative solutions that meet business objectives.
- Manage dayto-day operations of digital media programs including budgeting, planning, scheduling, reporting, etc
Objectives
- Increase online traffic to company website through innovative digital marketing campaigns
- Engage potential customers through social media platforms
- Design and oversee creation of digital content including videos, blogs, and infographics
- Analyze web analytics data to identify trends and make recommendations for improvement
- Collaborate with crossfunctional teams to develop integrated marketing plans
- Stay upto-date on latest digital marketing trends and technologies
Digital Media Specialist Job Skills & Qualifications Needed
- The skills and qualifications needed for the role of Digital Media Specialist include excellent communication, writing, and editing skills; experience with social media platforms; and a strong understanding of digital marketing. Additionally, a bachelor's degree in communications, journalism, marketing, or a related field is preferred.