Digital Media Planner Job Description Template
The Digital Media Planner is responsible for developing and executing digital media campaigns that align with client objectives. This role requires a strategic thinker who can identify opportunities and trends in the digital space and create innovative solutions to meet business goals. The Digital Media Planner must be able to think critically and analytically to develop insights that will inform campaign strategies. Additionally, this person must have excellent project management skills to ensure campaigns are executed flawlessly and within budget.
Digital Media Planner Job Responsibilities
- Develop and execute digital media plans that align with clients’ business objectives
- Research and analyze data to identify trends and insights that can inform digital media planning
- Stay upto-date on the latest developments in digital media, including new platforms, formats, and technologies
- Work with other members of the account team to ensure that digital media plans are integrated with overall marketing campaigns
- Manage budgets and track performance of digital media campaigns against KPIs
- Prepare reports detailing campaign results and making recommendations for future optimization
Objectives
- To develop and implement digital media plans that are aligned with business objectives and within budget constraints.
- To liaise with internal and external stakeholders to ensure the successful execution of digital media campaigns.
- To monitor campaign performance metrics and optimize accordingly to maximize results.
- To provide insights and recommendations on digital media trends and best practices.
- To stay upto-date on latest industry developments and share knowledge with team members.
Digital Media Planner Job Skills & Qualifications Needed
- A digital media planner is responsible for the strategic planning, buying and placement of online advertising. They work with clients to determine objectives, target audiences and budgets, and then develop strategies to achieve those goals. To be successful in this role, digital media planners need strong analytical skills, as well as experience with web analytics tools and online marketing techniques.