Advertising Manager Job Description Template
The Advertising Manager is responsible for planning, directing, and coordinating advertising campaigns. They work with sales, marketing, and product development teams to ensure that the campaigns are consistent with the company's brand identity. They also develop budgets and track progress to ensure that campaigns are on track and within budget. In addition, they negotiate contracts with media outlets and vendors.
Advertising Manager Job Responsibilities
- Planning and executing advertising campaigns
- Developing creative concepts and copy for ads
- Working with designers to create visually appealing ads
- Selecting the most effective media outlets for each campaign
- Negotiating ad rates with media representatives
- Monitoring campaign results and making necessary adjustments
Objectives
- Increase brand awareness for the company and its products
- Develop and implement advertising campaigns that are aligned with the company's marketing goals
- Manage the advertising budget and ensure that all campaigns are costeffective
- Liaise with external agencies and vendors to develop creative concepts and materials
- Monitor industry trends and competitor activity to identify new opportunities for marketing the company's products
- Write copy for advertisements, brochures, website content, etc.
- Coordinate with other departments within the company (e.g. Sales, Marketing, PR) to ensure that all advertising initiatives are complementary
Advertising Manager Job Skills & Qualifications Needed
- The skills and qualifications needed for the role of Advertising Manager include:
- A bachelor's degree in advertising, marketing, business, or a related field
- Experience working in advertising, marketing, or a related field
- Strong communication and interpersonal skills
- Creativity and innovation
- Organizational and time management skills
- Project management skills
- Analytical and problem solving skills