Advertising Executive Job Description Template
The advertising executive will be responsible for the creation and implementation of marketing campaigns designed to promote a company's products or services. They will work with clients to determine campaign goals and objectives, and then develop strategies to achieve these goals. The advertising executive will also be responsible for overseeing the production of marketing materials, such as print ads, television commercials, and online banners. In addition, they will track the effectiveness of campaigns and report results to clients.
Advertising Executive Job Responsibilities
- Developing and managing advertising campaigns
- Working with clients to determine campaign objectives and strategies
- Creating ad copy and designing visuals
- Selecting media outlets for placement of ads
- Negotiating rates and ad space with media representatives
- Monitoring campaign performance and making adjustments as needed
- Preparing reports for clients detailing campaign results
Objectives
- To develop and implement advertising campaigns that promote the products or services of the company.
- To create adverts that are effective and appealing to the target audience.
- To liaise with media outlets to secure favourable placement for adverts.
- To monitor competitor activity and keep upto-date with industry trends.
- To ensure that all advertising expenditure is within budget restraints.
Advertising Executive Job Skills & Qualifications Needed
- Some colleges and universities offer advertising, marketing, and public relations degrees that can lead to an executive position. However, many executives in the field have a bachelor's degree in another area with a minor or concentration in advertising, marketing, or public relations.
- Skills needed for the role of Advertising Executive include:
- Excellent communication skills
- Strong organizational skills
- Creativity
- Detail oriented
- Ability to work under pressure and meet deadlines