Advertising Account Executive Job Description Template
The role of an Advertising Account Executive is to manage a portfolio of advertising accounts and to develop and maintain strong relationships with clients. The job holder will be responsible for account management, new business development, client servicing, and project coordination. They will work closely with the creative team to ensure that all projects are delivered on time and within budget. The ideal candidate will have excellent communication and interpersonal skills, as well as experience in the advertising industry.
Advertising Account Executive Job Responsibilities
- Develop and execute advertising campaigns that align with client goals
- Serve as the primary point of contact for assigned clients, managing dayto-day communications and ensuring timely delivery of campaign materials
- Monitor campaign performance and optimize accordingly to ensure maximum results
- Research and develop targeted lists of media outlets and influencers for outreach purposes
- draft advertising copy for approval by clients
- Negotiate rates and placement of advertising with media representatives
- coordinate production logistics for ad campaigns, including print, digital, broadcast, etc.
- track spending against budget for each account and prepare monthly invoices for clients
- attend industry events and networking functions on behalf of the agency
Objectives
- To secure new advertising accounts and grow existing ones by providing expert counsel and service.
- To develop longterm relationships with clients built on trust and mutual respect.
- To increase revenue for the company by creating effective, innovative campaigns that achieve results.
- To provide leadership and direction to account team members, ensuring all deadlines are met and quality standards are upheld.
- To stay abreast of industry trends and utilize best practices in advertising account management.
Advertising Account Executive Job Skills & Qualifications Needed
- The skills and qualifications needed for the role of Advertising Account Executive include:
- A bachelor's degree in advertising, marketing, business, or a related field
- 1-3 years of experience working in advertising or a related field
- Excellent communication and interpersonal skills
- Strong organizational and time management skills
- Creativity and problem solving skills
- Ability to work independently and as part of a team