The Account Director is responsible for managing a portfolio of accounts and developing long-term relationships with clients. The role includes identifying new business opportunities, negotiating and closing deals, and ensuring client satisfaction. The Account Director must be an excellent communicator and have strong negotiation skills. They must also be able to work independently and be self-motivated.

Account Director Job Responsibilities

  • The account director is responsible for the overall management and performance of an advertising agency account.
  • They are the primary point of contact between the client and the agency, and are responsible for ensuring that the client’s needs are met.
  • They oversee all aspects of an account, including budgeting, strategic planning, creative direction, and media buying.
  • They work closely with other members of the agency team to ensure that all deliverables meet or exceed the client’s expectations.
  • In addition to managing accounts, account directors also contribute to new business pitches and proposals.

Objectives

  • To manage and oversee all aspects of client accounts
  • To develop and maintain strong relationships with clients
  • To ensure that client needs and expectations are met or exceeded
  • To produce high quality work that meets or exceeds client expectations
  • To meet or exceed deadlines set by clients
  • To manage account teams and resources effectively

Account Director Job Skills & Qualifications Needed

  • The skills and qualifications needed for the role of account director vary depending on the company. However, most companies require account directors to have a bachelor's degree in business administration or a related field. Additionally, many companies prefer candidates who have previous experience working in sales, marketing, or customer service.