Senior Product Marketing Manager Job Description Template
The Senior Product Marketing Manager will be responsible for developing and executing the marketing strategy for their assigned product(s). This includes creating go-to-market plans, managing product launches, developing sales enablement materials, and working with cross-functional teams to ensure successful execution of all marketing initiatives. The Senior Product Marketing Manager must have a deep understanding of their products, the market landscape, and the competitive landscape in order to develop strategies that will drive growth. They must also be able to effectively communicate these strategies to internal and external stakeholders. In addition to strategic planning and execution, the Senior Product Marketing Manager will also be responsible for managing a team of product marketing managers. This includes setting objectives and goals, providing feedback and coaching, and leading by example. The Senior Product Marketing Manager must possess strong leadership skills in order to successfully manage their team and meet business objectives.
Senior Product Marketing Manager Job Responsibilities
- Develop and execute marketing plans for assigned products, in order to achieve desired sales results
- Identify target markets and develop strategies to reach them
- Conduct market research and analysis to identify opportunities and trends
- Work with cross-functional teams to develop product positioning and messaging that resonates with customers
- Lead the creation of compelling product collateral, including presentations, website content, white papers, data sheets, etc.
- Plan and manage trade show participation and other events
- Develop and manage budgets for assigned programs
- Provide input into forecasting process
Objectives
- Develop and execute marketing plans for assigned products in order to achieve desired market share, revenue, and profit targets
- Work closely with product management, sales, and other stakeholders to ensure that product messaging and positioning are aligned with customer needs and market trends
- Conduct market analysis to understand customer needs, competitive landscape, and market trends
- Develop go-to-market strategies for new product launches and existing product line extensions
- Lead the development of creative marketing collateral including website content, brochures, white papers, case studies, etc.
- Manage trade show and event planning and execution
- Develop relationships with key industry analysts and press/media contacts
Senior Product Marketing Manager Job Skills & Qualifications Needed
- A minimum of five years' experience in product marketing or a related field is required for the role of Senior Product Marketing Manager.
- A bachelor's degree is preferred, although not required, for the role of Senior Product Marketing Manager.
- Strong written and verbal communication skills are essential for the role of Senior Product Marketing Manager.
- The ability to analyze data and identify trends is critical for the role of Senior Product Marketing Manager.
- Creativity and innovation are important qualities for the role of Senior Product Marketing Manager.