Market Research Analyst Job Description Template
The Market Research Analyst will be responsible for conducting market research and analysis to support the marketing team. This role will involve designing and conducting surveys, analyzing data, and preparing reports. The Market Research Analyst will also be responsible for maintaining databases, performing statistical analysis, and providing support to the marketing team.
Market Research Analyst Job Responsibilities
- Conduct market research and analysis to identify trends, opportunities, and challenges in the marketplace
- Develop surveys, questionnaires, and other research instruments to collect data from customers, businesses, and other stakeholders
- Analyze data using statistical techniques and software programs to identify patterns and trends
- Prepare reports detailing your findings and recommendations to help guide decisionmaking by clients or businesses
- Monitor industry trends and developments to keep abreast of changes in the marketplace
- Stay upto-date on new market research methods and tools
Objectives
- To develop an understanding of customer needs and preferences
- To identify target markets for new products or services
- To track changes in market trends
- To monitor competitor activity
- To gather data through surveys, focus groups, interviews, and other research methods
- To analyze data to identify patterns and trends
- To present findings to clients or company decision makers
Market Research Analyst Job Skills & Qualifications Needed
- A market research analyst is someone who studies market trends and gathers data to help a company market its products or services. To do this job, you will need excellent analytical skills and the ability to communicate your findings to others. You should also have experience working with statistical software programs, such as SPSS or SAS. A bachelor's degree in marketing, statistics, or another relevant field is typically required for this position.