VP of Marketing Job Description Template
The Vice President of Marketing is responsible for developing and executing strategic marketing plans to support the company's overall business objectives. The VP of Marketing will work closely with other members of the executive team to develop and implement marketing programs that drive revenue growth and profitability. He or she will also be responsible for managing the marketing budget, overseeing market research activities, and leading the marketing team.
VP of Marketing Job Responsibilities
- Develop and oversee marketing campaigns for the company
- Coordinate with other departments to ensure campaigns are executed smoothly
- Analyze market trends and consumer behavior to formulate marketing strategies
- Monitor competitors' activities and adjust marketing plans accordingly
- Prepare reports on campaign results and present findings to upper management
- Oversee the development and production of marketing materials, including print, digital, and video content
- Manage the company's website and social media accounts
Objectives
- To develop and implement marketing strategies that will increase brand awareness and sales for the company.
- To create and oversee all marketing campaigns, both online and offline, to ensure they are aligned with the company’s overall objectives.
- To manage and motivate the marketing team to meet or exceed set targets.
- To liaise closely with other departments within the company to ensure a coordinated approach to meeting customer needs.
- To monitor market trends and competitor activity in order to identify new opportunities for business growth.
VP of Marketing Job Skills & Qualifications Needed
- The skills and qualifications needed for the role of VP of Marketing include:
- A minimum of 8 years marketing experience, with at least 5 years in a management role.
- Proven track record in developing and executing successful marketing campaigns.
- Strong analytical skills and experience using data to inform marketing decisions.
- Excellent communication and presentation skills.
- Bachelor’s degree in marketing or related field.