Traffic Coordinator Job Description Template
The Traffic Coordinator is responsible for the day-to-day coordination of all on-air and digital traffic operations. This includes working with clients, sales, programming, production, and promotions to ensure that all materials are scheduled and aired as intended. The coordinator also works with outside vendors to procure accurate traffic logs and invoices.
Traffic Coordinator Job Responsibilities
- Maintain and update traffic logs on a daily basis
- Work with production staff to ensure that all commercials are scheduled properly and aired in the correct order
- Communicate with station personnel regarding changes in the traffic schedule
- Enter data into the traffic system to generate reports for clients and sales staff
- Monitor the progress of commercial spot production to ensure that deadlines are met
- Keep abreast of industry news and developments related to traffic coordination
Objectives
- To ensure the smooth and efficient running of the traffic department in line with company objectives.
- To develop and implement effective traffic plans that optimise the use of resources and maximise efficiency.
- To liaise closely with other departments to ensure that deadlines are met and targets achieved.
- To monitor performance levels within the department and take corrective action where necessary to maintain high standards.
- To keep abreast of developments in traffic management techniques and technology and make recommendations for improvements where appropriate
Traffic Coordinator Job Skills & Qualifications Needed
- The skills and qualifications needed for the role of Traffic Coordinator include excellent communication, organizational, and time management skills. Additionally, a Traffic Coordinator should have experience working with traffic software, such as Google AdWords, and be familiar with web analytics tools.