Social Media Specialist Job Description Template
The Social Media Specialist will be responsible for creating, managing, and executing social media campaigns across all platforms. The Specialist will also be tasked with monitoring social media activity, identifying trends, and engaging with customers/clients. Additionally, the Social Media Specialist will create content (e.g., blog posts, infographics, etc.), oversee paid social media advertising, and report on campaign performance.
Social Media Specialist Job Responsibilities
- Collaborate with marketing team members to develop social media campaigns that align with business goals.
- Create and curate engaging content for social media platforms, including but not limited to blog posts, infographics, images, and videos.
- Monitor social media channels for trending topics and relevant conversations, then engage in those conversations as appropriate.
- Grow and expand the company’s social media presence by actively recruiting new followers and fans.
- Analyze social media metrics to identify areas of improvement and opportunities for growth.
- Keep abreast of latest social media best practices and trends, then share that knowledge with team members
Objectives
- To develop and implement social media strategies that align with business goals
- To create engaging content for social media platforms
- To grow and maintain a positive online presence for the company
- To monitor social media platforms for trends and conversation opportunities
- To engage with customers and followers in a positive and professional manner
- To track metrics and analyze data to report on ROI of social media campaigns
Social Media Specialist Job Skills & Qualifications Needed
- The skills and qualifications needed for the role of Social Media Specialist are:
- A bachelor's degree in marketing, communications, or a related field.
- Experience managing social media accounts for businesses or organizations.
- Excellent written and verbal communication skills.
- Creativity and experience with graphic design software such as Photoshop or Illustrator.
- Organizational skills and the ability to multitask.