Search Engine Marketing Specialist Job Description Template
The Search Engine Marketing Specialist will be responsible for managing and executing all search engine marketing activities. This will include developing and managing search engine optimization (SEO) campaigns, as well as developing, implementing and managing paid search campaigns across multiple search engines. The specialist will also be responsible for monitoring campaign performance, providing recommendations for improvement and reporting on results. In addition, the specialist will collaborate with other members of the marketing team to ensure that all SEM activities are aligned with overall marketing objectives.
Search Engine Marketing Specialist Job Responsibilities
- Plan and execute search engine marketing campaigns, including keyword research, ad copywriting, and optimization
- Monitor campaign performance and adjust strategies as needed to achieve desired results
- Stay upto-date on latest industry trends and developments in the field of search engine marketing
- Conduct competitive analysis to identify opportunities and threats in the marketplace
- Prepare detailed reports on campaign performance and deliver recommendations for improvement to clients or superiors
- Collaborate with other members of the marketing team to develop integrated campaigns that maximize reach and ROI
Objectives
- Increase visibility of company website and online presence through search engine marketing (SEM) techniques such as keyword research, link building and online advertising.
- Monitor SEM campaign performance and ROI, making recommendations for improvement where necessary.
- Conduct competitive analysis to identify opportunities and threats in the marketplace.
- Keep upto-date with latest SEM trends and developments, sharing knowledge with team members as appropriate.
- Assist in the development and implementation of SEO strategies designed to improve organic search rankings.
- Manage PPC campaigns on Google AdWords, Bing Ads & other paid platforms; optimizing campaigns for maximum ROI while adhering to strict budgets set by management
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Search Engine Marketing Specialist Job Skills & Qualifications Needed
- A bachelor's degree in marketing, advertising, computer science, or a related field
- Experience with search engine optimization (SEO) and pay-per-click (PPC) advertising
- Knowledge of web analytics tools and experience interpreting data to make informed decisions
- Excellent written and verbal communication skills