Public Relations Intern Job Description Template
The Public Relations Intern will be responsible for assisting the public relations team with various tasks and projects. These tasks may include conducting research, writing press releases, helping to plan and execute events, and working with media outlets. The intern will gain valuable experience in the field of public relations while also gaining an understanding of how a company or organization communicates with the public.
Public Relations Intern Job Responsibilities
- Research and compile media lists of targeted publications, journalists, and influencers.
- Develop relationships with members of the media.
- Write press releases, pitch letters, and other communications materials.
- Assist with planning and executing publicity campaigns and events.
- Monitor news stories for opportunities to promote client/company interests.
- Keep abreast of industry trends and developments to identify potential opportunities or threats to clients/companies
Objectives
- To learn about and gain experience in the field of public relations
- To assist with creating and implementing PR campaigns
- To help with media relations, including pitching stories and writing press releases
- To research potential clients and develop targeted lists of media contacts
- To monitor news coverage and social media activity related to the company or client
Public Relations Intern Job Skills & Qualifications Needed
- Some skills and qualifications that may be needed for the role of public relations intern include excellent written and verbal communication skills, strong organizational skills, and the ability to multitask. Additionally, some employers may require that applicants have experience with social media platforms and/or graphic design software.