Public Relations Assistant Job Description Template
The Public Relations Assistant will be responsible for assisting the Public Relations Manager in all aspects of public relations and communications. This includes, but is not limited to, writing press releases, media relations, creating and managing social media content, coordinating events, and preparing communications materials. The ideal candidate will have excellent written and verbal communication skills, be highly organized, and have a positive attitude.
Public Relations Assistant Job Responsibilities
- Research and write press releases to send to media outlets
- Write and edit content for the company website and blog
- Manage social media accounts and create engaging posts
- Develop relationships with members of the media and pitch story ideas
- Plan and execute publicity campaigns and events
- Monitor news stories for mentions of the company or its products/services
- Keep track of media coverage and compile reports for senior management
Objectives
- To promote and maintain a positive public image for the company through effective communication with the public.
- To develop and implement public relations programs that will achieve the objectives of the company.
- To manage media relations by developing and maintaining good relationships with members of the media.
- To write press releases, speeches, and other materials to be used in various publicity efforts.
- To coordinate special events such as news conferences, tours, and open houses to generate positive publicity for the company.
Public Relations Assistant Job Skills & Qualifications Needed
- The skills and qualifications needed for the role of Public Relations Assistant vary depending on the employer. However, some skills and qualifications that are often required include excellent communication and writing skills, strong organizational skills, and the ability to work well under pressure. Additionally, a bachelor's degree in public relations or a related field is often preferred.