Public Information Officer Job Description Template
The Public Information Officer (PIO) is responsible for providing accurate and timely information to the public, media, and city employees. The PIO will develop and maintain relationships with local media outlets and handle all media inquiries. The PIO will also work closely with other departments to develop informational materials such as press releases, website content, and social media posts. In addition, the PIO will be responsible for planning and executing special events.
Public Information Officer Job Responsibilities
- The Public Information Officer is responsible for developing and implementing the Agency's public information program in accordance with Agency policy.
- The Public Information Officer is responsible for coordinating the preparation and release of all Agency public information, including news releases, media relations, social media outreach, and other communications.
- The Public Information Officer is responsible for responding to requests for public information from the media and the public in a timely and accurate manner.
- The Public Information Officer is responsible for developing and maintaining positive relationships with members of the media.
- The Public Information Officer is responsible for planning and executing special events designed to promote the Agency's programs and services to the public.
Objectives
- To develop and implement strategies for communicating with the public about the work of the organization.
- To develop and maintain relationships with key media contacts.
- To write press releases, speeches, and other materials to promote the organization's work to the public.
- To organize and oversee public events such as open houses, tours, and conferences.
- To develop and manage the organization's social media presence.
Public Information Officer Job Skills & Qualifications Needed
- The skills and qualifications needed for the role of public information officer vary depending on the employer, but often include a bachelor's degree in journalism, communications, or a related field. Additionally, public information officers typically have several years of experience working in the media or public relations.