Product Marketing Manager Job Description Template
The Product Marketing Manager will be responsible for the development and execution of marketing plans to support the growth of assigned products. This includes working with cross-functional teams to develop product positioning, create go-to-market strategies, drive demand generation campaigns, and deliver field enablement materials. The Product Marketing Manager will also be responsible for creating sales tools and collateral, developing launch plans, conducting market analysis, and measuring success against objectives.
Product Marketing Manager Job Responsibilities
- Develop product marketing strategy
- Plan and execute product launches
- Lead cross-functional teams to develop and execute go-to-market plans
- Conduct market analysis and research to understand customer needs and trends
- Define product positioning and messaging
- Develop sales enablement materials, such as presentations, data sheets, and Whitepapers
- Generate demand through lead generation programs
- Work with field marketing to plan events, trade shows, webinars, and other demand generation activities
- Analyze business performance metrics to inform decision making
Objectives
- Develop product marketing strategy and plans
- Oversee the development and execution of marketing programs to support product launches
- Manage all aspects of product positioning, messaging, and go-to-market strategies
- Analyze customer needs and market trends to inform product development decisions
- Conduct market research to assess demand for new products and determine pricing strategies
- Work closely with sales, engineering, and other teams to ensure successful product launches
- Develop promotional materials, such as website content, brochures, and datasheets
- Write compelling copy for product descriptions, website pages, email campaigns, etc.
- Plan and execute trade show booths and exhibit at industry events
Product Marketing Manager Job Skills & Qualifications Needed
- A product marketing manager should have excellent communication, writing, and presentation skills. They should also be able to understand complex technical information and distill it for various audiences. Additionally, a product marketing manager should be wellversed in market research and analysis, as well as have a keen understanding of the competitive landscape. Finally, they should possess strong project management skills to ensure that campaigns are executed flawlessly and on time.