Physician Liaison Job Description Template
The physician liaison is responsible for promoting and marketing the medical practice to referring physicians and health care providers. They serve as a liaison between the practice and the community, working to develop relationships with referral sources. The physician liaison also educates referring physicians on the services offered by the practice, keeps them updated on new developments, and works to address any concerns they may have. In addition, they work closely with the practice’s marketing team to ensure that all materials are accurate and up-to-date.
Physician Liaison Job Responsibilities
- Establish and maintain relationships with referring physicians and staff.
- Serve as a resource for physician offices regarding services offered by the hospital.
- Keep referring physicians updated on changes within the hospital, including new programs or services, changes in personnel, etc.
- Follow up with referring physicians after their patients have been seen at the hospital to ensure that they were satisfied with the care received.
- Attend local physician meetings and events to promote the hospital and its services.
- Respond to inquiries from referring physicians in a timely manner.
- Work closely with other members of the hospital's marketing team to develop targeted marketing initiatives aimed at referring physicians
Objectives
- To develop and maintain relationships with referring physicians and other health care providers.
- To act as a resource for physicians and other health care providers regarding our hospital's services, programs, and facilities.
- To promote the use of our hospital's services among physicians and other health care providers.
- To keep referring physicians informed of new developments at our hospital that may be of interest to them or their patients.
Physician Liaison Job Skills & Qualifications Needed
- The skills and qualifications needed for the role of physician liaison vary depending on the organization. However, most physician liaisons will need excellent communication and interpersonal skills, as well as a strong understanding of the healthcare industry. In some cases, a bachelor's degree in marketing or a related field may be required.