Paid Search Specialist Job Description Template
The Paid Search Specialist will be responsible for managing and executing paid search campaigns. They will work closely with the marketing team to develop strategies that align with business objectives and goals. The Paid Search Specialist will be responsible for keyword research, ad copywriting, bid management, and performance reporting. They will also need to stay up-to-date on the latest industry trends and changes in order to optimize campaigns accordingly.
Paid Search Specialist Job Responsibilities
- Conduct keyword research to identify new opportunities for paid search campaigns.
- Monitor and optimize existing paid search campaigns on an ongoing basis.
- Analyze campaign performance data to identify areas of improvement and make recommendations for optimization.
- Stay upto-date on the latest developments in the paid search landscape and keep abreast of changes in the industry that could impact campaign performance.
- collaborate with other members of the digital marketing team to ensure coordinated and cohesive efforts across all channels
Objectives
- Increase visibility of client's paid search campaigns through effective keyword management and ad copy optimization
- Drive increased clickthrough rates and conversions by continuously testing and improving ad creative
- Monitor campaign performance and recommend improvements to maximize return on investment
- Stay upto-date on the latest industry trends and developments to ensure client's campaigns are at the forefront of the latest innovations
- Collaborate with crossfunctional teams to develop holistic paid search strategies that achieve client's desired objectives
Paid Search Specialist Job Skills & Qualifications Needed
- A minimum of two years’ experience in paid search is required for this role, as well as experience with Google Ads and Microsoft Advertising.
- Experience managing large budgets and complex campaigns is also beneficial.
- The ability to think creatively and come up with new strategies to improve performance is essential.
- Excellent analytical skills are also necessary, as you will be required to analyse data and make recommendations based on your findings.