Online Marketing Manager Job Description Template
The Online Marketing Manager will be responsible for planning and executing the company's online marketing strategy. This will include managing the company's website, social media accounts, and email marketing campaigns. The Online Marketing Manager will need to have strong writing and communication skills, as well as experience with web design and digital marketing tools.
Online Marketing Manager Job Responsibilities
- Overseeing all aspects of online marketing for the company, including website design and content, SEO, email marketing, social media, and online advertising
- Developing and implementing strategies to increase traffic to the company website and improve conversion rates
- Planning and executing email marketing campaigns, including segmentation, content creation, list management, and reporting
- Managing social media accounts for the company, including posting updates, engaging with followers, and monitoring analytics
- Creating and managing online advertising campaigns using Google AdWords or other platforms
- Analyzing web traffic data to identify trends and make recommendations for improving website performance
- collaborating with other departments within the company to ensure a coordinated approach to online marketing efforts
- staying upto-date on latest trends in digital marketing
Objectives
- To develop and implement online marketing strategies that align with the overall marketing strategy and business objectives.
- To manage and coordinate all online marketing activities, including but not limited to content marketing, social media campaigns, email marketing, paid advertising, and SEO/SEM initiatives.
- To create engaging and effective online content that drives traffic and conversions.
- To monitor and analyze website traffic data and performance metrics to identify trends and opportunities for improvement.
- To stay upto-date on latest digital marketing trends and best practices in order to develop innovative campaigns that drive results.
- To manage budget for all online marketing initiatives while ensuring a high ROI.
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Online Marketing Manager Job Skills & Qualifications Needed
- A bachelor's degree in marketing, business, or a related field
- At least five years of experience in online marketing, e-commerce, or a related field
- Experience managing a team of marketing professionals
- Excellent communication and project management skills
- Strong analytical and problem-solving skills