Online Marketing Executive Job Description Template
The Online Marketing Executive will be responsible for planning, implementing and monitoring the company's online marketing campaigns. They will work closely with the marketing team to develop strategies that align with the company's goals and objectives. The Online Marketing Executive will also be responsible for managing and maintaining the company's social media accounts.
Online Marketing Executive Job Responsibilities
- Managing online marketing campaigns and strategies
- Creating and executing digital marketing plans
- Planning and managing social media campaigns
- Analyzing data and metrics to assess campaign performance and ROI
- Identifying new trends and opportunities in digital marketing
- Staying upto-date with latest technology developments
- Writing effective copy for website, email, social media, etc.
- Liaising with clients, vendors, and other stakeholders
Objectives
- Develop and implement online marketing strategies to increase brand awareness and drive traffic to company website.
- Manage social media accounts and create engaging content to grow followers and generate leads.
- Analyze website data and analytics tools to identify trends and make recommendations for improving marketing campaigns.
- Stay upto-date on latest digital marketing trends and emerging technologies to ensure campaigns are current and effective.
- collaborate with other departments, such as sales, product development, and customer service, to ensure all online marketing initiatives are aligned with business goals.
Online Marketing Executive Job Skills & Qualifications Needed
- A bachelor's degree in marketing, business, or a related field is preferred.
- experience with online marketing tools and techniques
- Strong analytical and project management skills
- Excellent written and verbal communication skills