Media Planner Job Description Template
The Media Planner is responsible for developing and executing media plans that deliver on marketing objectives while maximizing return on investment. The Media Planner works with internal teams and external vendors to identify the most effective media channels and strategies for each campaign. They must be able to think creatively, analytically, and strategically in order to develop comprehensive plans that achieve desired results. The ideal candidate will have a strong understanding of the media landscape, as well as experience working with various types of advertising platforms.
Media Planner Job Responsibilities
- Research and analyze media markets and demographics to identify the most effective media outlets for advertising campaigns
- Work with clients and advertising agencies to develop targeted media plans that achieve desired objectives
- Negotiate rates and placement of advertising with media representatives
- Monitor campaign performance and make recommendations for adjustments or improvements
- Stay up to date on industry trends and changes in the media landscape
Objectives
- To develop and implement effective media plans that support the client's marketing objectives and maximize return on investment.
- To research, analyze and monitor trends in the media landscape to identify opportunities for clients.
- To negotiate with media vendors to secure favorable rates and placement for advertising campaigns.
- To stay upto-date on new developments in digital marketing and advertising technology and how they can be leveraged to benefit clients.
- To collaborate with other members of the agency team to ensure that all aspects of campaigns are integrated and cohesive.
Media Planner Job Skills & Qualifications Needed
- A media planner is a professional who helps businesses and organizations select the most effective mix of communication channels to deliver their message to target audiences. The skills and qualifications needed for this role include excellent analytical, research, and problemsolving abilities; strong written and verbal communication skills; and experience with media planning software.