Marketing Strategist Job Description Template
The role of a Marketing Strategist is to develop and implement marketing plans for products or services. They work with other members of the marketing team to create campaigns, track results, and analyze data to adjust strategies as needed. A successful Marketing Strategist must be able to think creatively, have strong analytical skills, and be organized.
Marketing Strategist Job Responsibilities
- Conduct market research and analysis to identify opportunities and trends
- Develop marketing plans and strategies to support business goals
- Manage advertising, promotions, and public relations campaigns
- Coordinate with internal and external stakeholders to execute marketing initiatives
- Monitor progress and results of marketing programs and adjust tactics as needed
- Prepare reports on marketing activity and results
Objectives
- Develop and implement marketing plans for products or services
- Conduct market research to determine the potential of products or services
- Analyze data to identify trends and opportunities for growth
- Monitor industry trends to identify new marketing opportunities
- Design and execute promotional campaigns
- Manage advertising and public relations initiatives
- Coordinate with internal teams to develop effective messaging and positioning
- Collaborate with sales teams to develop go-to-market strategies
- Monitor competitor activity and adjust marketing plans accordingly
Marketing Strategist Job Skills & Qualifications Needed
- A marketing strategist should have a bachelor's degree in marketing, business, or a related field.
- Strong analytical and research skills are essential for this role, as is the ability to think creatively and come up with innovative marketing strategies.
- Excellent communication and interpersonal skills are also important, as the job often involves working with other departments within an organization.
- Marketing strategists should also be proficient in project management and have experience using marketing software programs.