Marketing Coordinator Job Description Template
The Marketing Coordinator is responsible for planning, executing and monitoring marketing campaigns that promote the company's products and services. They work closely with the marketing team and other departments to ensure that all campaign activities are aligned with the company's objectives. The Marketing Coordinator is also responsible for tracking campaign results and preparing reports to share with management.
Marketing Coordinator Job Responsibilities
- conducting market research
- developing marketing strategies
- coordinating and implementing marketing plans
- overseeing the production of marketing materials, including printed publications and website content
- managing social media accounts and campaigns
- organizing promotional events such as product launches, exhibitions, and roadshows
- liaising with internal teams and external vendors to ensure smooth execution of marketing initiatives
- tracking sales data and customer feedback to gauge the effectiveness of marketing campaigns
Objectives
- To develop and implement marketing plans for products or services
- To oversee advertising and promotion activities
- To coordinate market research studies and analyze their findings
- To monitor competitors' activities and identify new marketing opportunities
- To liaise with internal and external stakeholders to ensure smooth communication and implementation of marketing initiatives
- To prepare reports on marketing activity and results
Marketing Coordinator Job Skills & Qualifications Needed
- The skills and qualifications needed for the role of Marketing Coordinator vary depending on the company. However, most companies require a Marketing Coordinator to have at least a Bachelor's degree in marketing or a related field. Additionally, many companies prefer candidates who have experience working in marketing or with marketing software.