Marketing Assistant Job Description template
The Marketing Assistant is responsible for developing and implementing marketing initiatives, implementing marketing promotions, creating and distributing marketing collateral, and coordinating the marketing and public relations activities.
Marketing Assistant Responsibilities
- Assist in the development of and implementable marketing strategies to increase brand awareness and sales
- Develop and implement marketing campaigns, including social media, digital, and traditional campaigns
- Maintain and manage various online properties, including website, blog, and social media accounts
- Continuously monitor customer feedback, competitor activity, economic data, and market trends to determine appropriate marketing and pricing strategies
- Develop and implement marketing campaigns, including social media, digital, and traditional campaigns
- Maintain and manage various online properties, including website, blog, and social media accounts
- Continuously monitor customer feedback, competitor activity, economic data, and market trends to determine appropriate marketing and pricing strategies
- Develop and implement marketing campaigns, including social media, digital, and traditional campaigns
- Maintain and manage various online properties, including website, blog, and social media accounts
- Continuously monitor customer feedback, competitor activity, economic data, and market trends to determine
Objectives
- Develop marketing programs and integrate marketing tactics to promote new and existing products and services
- Develop marketing strategies, including selecting target markets, determining price and positioning strategy, developing distribution plans, and other promotional tactics
- Maintain, monitor, and analyze market data, including sales, price, competition, and consumer behavior
- Identify new marketing opportunities and capitalize on them
- Collect and assess customer feedback in order to improve service and retain customers
- Track and maintain CRM information, including customer profiles, sales history, and account status
- Develop, maintain, and revise web/social media presence, including writing, editing, and publishing content
- Manage social media presence, including responding directly to customer inquiries and comments on social media sites
- Maintain and update internal site content, including writing, editing, and publishing
- Create content for internal and external use, including preparing marketing materials and presentations, developing branded
Marketing Assistant Skills Needed
- Bachelor’s degree in marketing, communications, or related field
- 2+ years of ecommerce, marketing, or customer facing experience
- Strong social media, interpersonal, and presentation skills
- Excellent analytical and organizational skills
- Ability to prioritize workload and thrive in a fast paced environment