Email Marketing Specialist Job Description Template
The Email Marketing Specialist will be responsible for managing the email marketing campaigns for the company. They will be required to develop email marketing plans, create and test email templates, manage lists of contacts, and track the results of email campaigns. In addition, they will work closely with other marketing team members to ensure that all email campaigns are coordinated and aligned with overall company marketing objectives.
Email Marketing Specialist Job Responsibilities
- Designing email campaigns
- Building email lists
- Segmenting email lists
- Conducting A/B testing
- Analyzing campaign performance data
- Optimizing campaigns for improved results
- Assisting with other marketing initiatives as needed
Objectives
- Design and implement email marketing campaigns to promote products or services
- Develop strategies to increase open rates and click-through rates
- Segment customers and create targeted lists for email campaigns
- Analyze campaign results and suggest improvements
- Work with other departments to ensure that email content is aligned with company goals
- Stay up-to-date on best practices and new technologies in the email marketing industry
Email Marketing Specialist Job Skills & Qualifications Needed
- A bachelor's degree in marketing, communications, or a related field
- Experience with email marketing platforms and software, such as Mailchimp, Constant Contact, or HubSpot
- Strong writing and communication skills
- Creativity and experience with designing email campaigns
- Analytical skills to track campaign performance and identify areas for improvement