Digital Strategist Job Description Template
The Digital Strategist is responsible for developing and executing the digital marketing strategy for the company. This includes managing all aspects of digital marketing, such as website development, SEO, content marketing, social media, email marketing, and online advertising. The Digital Strategist also works closely with other members of the marketing team to ensure that the overall marketing strategy is aligned with the company's business goals.
Digital Strategist Job Responsibilities
- Develop and implement digital marketing strategies to increase brand awareness and drive traffic to company websites or social media pages
- Plan and execute paid advertising campaigns on Google, Facebook, Instagram, Twitter, or other platforms
- Analyze data from Google Analytics or other tools to track website traffic and user engagement metrics
- Generate monthly reports on performance of digital marketing campaigns and make recommendations for improvements
- Stay upto-date on latest trends and developments in the digital marketing landscape
Objectives
- To develop and implement digital marketing strategies that increase brand awareness and drive traffic to company websites and social media platforms.
- To create engaging content for various digital channels including website, blog, email, and social media.
- To manage online advertising campaigns and track their performance in order to optimize results.
- To analyze web analytics data and provide insights on website visitors’ behavior and trends.
- To collaborate with other departments within the company to ensure that all digital marketing efforts are aligned with overall business objectives.
Digital Strategist Job Skills & Qualifications Needed
- A bachelor's degree in marketing, advertising, business, or a related field.
- 35 years of experience working in digital marketing, advertising, or a related field.
- A strong understanding of the latest digital marketing trends and technologies.
- Excellent analytical and problemsolving skills.
- Strong written and verbal communication skills.