Digital Marketing Manager Job Description Template
The Digital Marketing Manager will be responsible for developing and implementing the company's digital marketing strategy. This will include managing all aspects of online marketing, from website development and content creation to email marketing and social media. The successful candidate will have a proven track record in digital marketing, with experience in both B2C and B2B environments. They will be a strategic thinker with the ability to think outside the box and come up with creative solutions to problems. They must also be highly organised, with excellent project management skills.
Digital Marketing Manager Job Responsibilities
- Create and oversee digital marketing campaigns for products or services.
- Plan and execute digital marketing strategies including SEO, SEM, email, social media, and display advertising.
- Analyze data to optimize campaigns and track results using Google Analytics and other tools.
- Manage budgets for digital marketing initiatives and track ROI.
- Stay upto-date on latest trends in digital marketing industry and incorporate them into campaigns when appropriate.
- Collaborate with other departments such as Sales, PR, or product development to ensure successful execution of campaigns.
- Hire, train, and manage a team of digital marketing specialists
Objectives
- Develop and implement digital marketing plans to increase brand awareness and drive traffic to company websites.
- Oversee paid advertising campaigns on Google, Facebook, and other platforms.
- Analyze website analytics data to identify trends and make recommendations for improving online performance.
- Manage social media accounts for the company, including posting content, responding to comments, and monitoring activity.
- Collaborate with marketing team members to develop creative ideas for online campaigns.
- Stay upto-date on latest digital marketing trends and technologies in order to make recommendations for improvement.
- Write copy for email marketing campaigns, website pages, and other digital communications.
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Digital Marketing Manager Job Skills & Qualifications Needed
- The skills and qualifications needed for the role of digital marketing manager vary depending on the organization. However, most employers require at least a bachelor's degree in marketing, advertising, or a related field, as well as several years of experience managing digital marketing campaigns. Additionally, employers often seek candidates with strong analytical and project management skills, as well as experience with popular digital marketing tools and platforms.