Digital Marketing Coordinator Job Description Template
The Digital Marketing Coordinator is responsible for the planning, execution and analysis of digital marketing initiatives. This role will work closely with the marketing team to develop and implement campaigns that drive traffic, engagement and conversions. The ideal candidate will have experience managing paid media campaigns, developing content strategy, and working with web analytics tools. They should also be a strong communicator with the ability to manage multiple projects simultaneously.
Digital Marketing Coordinator Job Responsibilities
- Develop and oversee digital marketing campaigns
- Design and manage social media accounts for the company
- Analyze data to determine the effectiveness of marketing campaigns
- Coordinate with other departments to ensure that all digital marketing efforts are aligned
- Stay up-to-date on latest trends and technologies in digital marketing
Objectives
- Increase website traffic through digital marketing campaigns.
- Plan and execute email marketing, social media, and paid advertising campaigns.
- Analyze web analytics data to identify trends and make recommendations for improvement.
- Collaborate with other members of the marketing team to develop strategies and objectives.
- Stay upto-date on latest digital marketing trends and best practices.
Digital Marketing Coordinator Job Skills & Qualifications Needed
- Bachelor's degree in marketing, communications, or a related field
- 1-3 years of experience in digital marketing or a related field
- Experience with social media platforms and content creation
- Strong writing and communication skills
- Ability to work independently and take initiative
- Flexible and adaptable, with the ability to pivot quickly as needed