Digital Marketing Consultant Job Description Template
The Digital Marketing Consultant will be responsible for developing and implementing digital marketing strategies to promote the company and its products/services. He/she will also be in charge of managing the company's social media accounts, creating content, and analyzing data to identify trends and insights. Additionally, the Digital Marketing Consultant will collaborate with other departments to ensure that all marketing initiatives are aligned with the company's overall objectives.
Digital Marketing Consultant Job Responsibilities
- Define and execute digital marketing strategies to promote products or services online
- Develop and manage digital marketing campaigns
- Oversee the planning, execution and management of paid media campaigns (including search, social media, display, video, etc.)
- Analyze data and report on key metrics to inform decisionmaking and optimize performance
- Identify opportunities for growth and optimization across all digital channels
- Stay upto-date on latest industry trends and best practices
Objectives
- To increase brand awareness for our clients through digital marketing channels
- To create and execute digital marketing campaigns that align with our clients’ business objectives
- To drive traffic to our clients’ websites and increase their online visibility
- To generate leads for our clients through digital marketing initiatives
- To convert website visitors into customers or subscribers for our clients
- To build and maintain relationships with key stakeholders, including clients, team members, and vendors
- To stay upto-date on the latest digital marketing trends and best practices
Digital Marketing Consultant Job Skills & Qualifications Needed
- A digital marketing consultant typically possesses a wide range of skills and qualifications, including:
- A bachelor's degree in marketing, business, communications, or a related field
- 2-5 years of experience working in digital marketing or a related field
- Experience with Google Analytics and other web analytics tools
- Experience with SEO and SEM techniques
- Knowledge of email marketing platforms and best practices