Digital Marketing Assistant Job Description Template
The Digital Marketing Assistant will be responsible for supporting the Digital Marketing Manager in the planning and execution of digital marketing campaigns. This will include tasks such as conducting market research, managing social media accounts, creating content, and analyzing data. The ideal candidate will have strong written and communication skills, be highly organized, and have a keen interest in digital marketing trends.
Digital Marketing Assistant Job Responsibilities
- Develop and manage digital marketing campaigns
- Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns
- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages
Objectives
- To increase brand awareness for the company through digital marketing channels
- To drive traffic to the company website and generate leads
- To manage and grow the company's social media presence
- To create and implement digital marketing campaigns
- To analyze data and report on campaign performance
Digital Marketing Assistant Job Skills & Qualifications Needed
- A bachelor's degree in marketing, communications, or a related field
- 1-3 years of experience in digital marketing or a related field
- Experience with social media platforms and content creation
- Strong written and verbal communication skills
- Analytical skills and experience with data analysis tools
- Creativity and problem-solving ability