Content writers create written content, such as articles, blog posts, web pages, and social media posts. They research content that already exists, gather related information, and creatively utilize that material to produce new content. Content writers also plan, organize, create, edit, and publish content. They also work with stakeholders to conceptualize content strategies and set timelines for delivering content.

A content writer is responsible for writing, editing, and proofreading content for a variety of purposes, such as websites, blogs, brochures, and advertising materials. They must be able to produce high-quality content that is error-free and conforms to the style and tone of the client or publication. A content writer must also be able to research and write on a variety of topics, and be able to deliver content within tight deadlines.

Content Writer Job Responsibilities

  • Write technical documentation, including user guides, service manuals, and project proposals
  • Develop content for website, blogs, and social media, including writing, editing, and posting content of all types
  • Create and maintain content calendar to ensure marketing collateral meets release schedules
  • Manage the future development of content, including coordinating with internal teams to strategize new content types
  • Understand target audiences and formulate content accordingly
  • Produce original content, including editing, proofreading, and formatting
  • Develop social media content, including writing, editing, and posting
  • Develop and manage content style guide

Objectives

  • Generate new and original content for online project sites
  • Create and oversee ongoing blog and newsletter content
  • Create and distribute press releases
  • Create and manage social media content
  • Research and create comprehensive content reports
  • Develop original content for company sites
  • Research, evaluate, and incorporate new technologies into online content
  • Manage critical content issues and disputes

Content Writer Skills Needed

  • Bachelor’s degree in communications, English, or related field
  • 2+ years experience in writing, editing, and proofreading content
  • Strong writing and editorial skills and demonstrated ability to edit and revise content for grammar, style, and consistency
  • Basic Web design skills