Content Strategist Job Description Template
The Content Strategist is responsible for developing and executing the content strategy for their assigned client(s). This includes conducting research, managing content calendars, developing and editing content, and overseeing the distribution of that content. The Content Strategist must be an excellent communicator and have a deep understanding of their assigned client’s business goals in order to develop a strategy that aligns with those goals. They must also be able to work independently and manage multiple projects simultaneously.
Content Strategist Job Responsibilities
- Developing and managing content strategies
- Creating and managing editorial calendars
- Working with internal teams to ensure timely and accurate content production
- Coordinating with external agencies and freelancers to develop high quality content
- Ensuring all content is on brand, consistent in style, tone, and voice, and optimized for search engine ranking
- Analyzing web traffic data to identify trends and opportunities for content development
- Creating reports on content performance
Objectives
- Develop an overarching content strategy that aligns with the company’s business goals
- Manage a team of content creators to produce high-quality, original content that engages the target audience
- Analyze data and metrics to identify opportunities for improving content performance
- Stay up-to-date on industry trends and best practices to ensure the company’s content is competitive
- Collaborate with other marketing team members to ensure all content is cohesive and aligned with the overall marketing strategy
Content Strategist Job Skills & Qualifications Needed
- A content strategist is a professional who is responsible for planning, developing, and managing content for an organization. They work with editorial teams to ensure that all content is highquality, consistent, and aligned with the company's overall strategy. A content strategist should have excellent writing and editing skills, as well as experience in project management and stakeholder relations.