Content Marketing Manager Job Description Template
The Content Marketing Manager will be responsible for developing and managing the content strategy for the company. This includes creating and curating content across all channels, including social media, website, blog, email, and other marketing collateral. The goal is to drive traffic and engagement with our target audience. The Content Marketing Manager will work closely with the marketing team to develop campaigns that align with business objectives. Additionally, this person will collaborate with other departments within the company to ensure a consistent brand voice across all touchpoints. This is a highly creative role that requires strong writing and editing skills, as well as experience managing projects from start to finish. The ideal candidate will have a passion for generating innovative ideas and executing them flawlessly. If you are a self-starter with a can-do attitude and a love for all things content, we want to hear from you!
Content Marketing Manager Job Responsibilities
- Develop and oversee content marketing strategy
- Plan and execute content marketing campaigns
- Monitor and report on campaign performance
- Conduct keyword research and develop targeted content plans
- Edit and publish engaging content across multiple channels
- Manage a team of writers, editors, and designers
- Stay up to date on latest industry trends
Objectives
- To develop and manage content marketing strategy for the company in order to drive traffic, engagement and conversions.
- To create and oversee the production of highquality, original content across all channels including website, blog, social media, email marketing, etc.
- To collaborate with other departments within the company such as sales, product marketing, customer success to ensure alignment of content with wider business objectives.
- To analyse data and metrics related to content performance and use insights to inform future content strategy and direction.
- To keep upto-date with latest trends and developments in digital marketing & technology in order to identify new opportunities for content marketing initiatives
Content Marketing Manager Job Skills & Qualifications Needed
- A content marketing manager should have excellent writing and editing skills, as well as the ability to manage a team of writers. They should be able to come up with creative ideas for content and have a strong understanding of SEO. Additionally, they should be able to use analytics to measure the success of their campaigns and adjust their strategy accordingly.