Communications Officer Job Description Template
The Communications Officer is responsible for planning, implementing and evaluating communication strategies and programs in order to increase awareness of the organization and its activities. The Communications Officer also writes, edits and distributes content across all channels, including website, social media, print and electronic communications. In addition, the Communications Officer manages media relations by responding to inquiries from journalists and arranging interviews and other opportunities for exposure.
Communications Officer Job Responsibilities
- Serve as the primary point of contact for media inquiries and coordinate all media relations activities
- Proactively pitch stories to local, national and trade media outlets
- Write press releases, fact sheets and other materials as needed
- Monitor news coverage and maintain upto-date knowledge of company activities and initiatives
- Work with senior leadership to develop and execute communications strategies
- Serve as a liaison between the company and external agencies, including advertising, public relations and market research firms
Objectives
- To develop and implement communications strategies that promote the organisation's mission, values and objectives.
- To manage internal and external communications channels, including social media, website content, newsletters, press releases and media relations.
- To develop highquality written and visual content that engages target audiences and drives key messages home.
- To liaise with different departments within the organisation to ensure a coordinated approach to communications.
- To monitor public opinion of the organisation and its activities, and take proactive measures to protect and enhance its reputation.
- To organise events such as conferences, workshops and exhibitions to raise awareness of the organisation's work or showcase its products or services
Communications Officer Job Skills & Qualifications Needed
- Some skills that are needed for the role of communications officer are:
- Excellent written and oral communication skills
- Ability to develop and deliver presentations
- Strong interpersonal skills
- Good organizational and time management skills
- Computer literate, with experience in using email, social media and Microsoft Office applications