Channel Marketing Manager Job Description Template
The Channel Marketing Manager will be responsible for developing and executing marketing programs to drive awareness, adoption, and revenue for the company's products and services through channel partners. This role will work closely with channel sales, product management, and other cross-functional teams to develop go-to-market plans, create demand generation programs, launch new products and services, and support key partner events. The ideal candidate will have experience managing complex marketing initiatives in a fast-paced environment with a track record of meeting or exceeding objectives.
Channel Marketing Manager Job Responsibilities
- Develop and execute channel marketing plans in support of business objectives
- Drive demand generation programs across multiple channels including email, webinars, digital advertising, events, and content syndication
- Manage channel marketing budget and ROI analysis
- Work closely with product marketing to develop go-to-market strategies and create messaging and positioning for new products/solutions
- Partner with sales enablement to ensure channel partners have the tools and training needed to be successful sellers
- Leverage market intelligence to identify trends, competitive threats, and opportunities for growth
Objectives
- Increase brand awareness and sales of products in assigned channels.
- Develop and execute marketing plans and programs in assigned channels to support business objectives.
- Work with channel partners to develop and execute joint marketing plans that drive preference for our products/services.
- Monitor, evaluate and report on effectiveness of marketing programs/activities in assigned channels.
- Manage budgets for marketing programs in assigned channels within guidelines set by senior management.
- Identify new business opportunities in existing and potential channels and work with channel partners to capitalize on them
Channel Marketing Manager Job Skills & Qualifications Needed
- A channel marketing manager typically has a bachelor's degree in marketing, business, or a related field. They also have experience working in marketing, sales, or another related field. Additionally, they should have strong communication and organizational skills.