Brand Strategist Job Description Template
The Brand Strategist will be responsible for developing and executing brand strategy across all channels. This includes developing messaging, positioning, and identity standards. The Brand Strategist will work with the marketing team to ensure that all communications are on-brand and align with the overall brand strategy. Additionally, the Brand Strategist will collaborate with other departments to ensure that the brand is represented consistently across all touchpoints.
Brand Strategist Job Responsibilities
- Analyze customer research, trends, and market analysis to identify opportunities for brand growth
- Lead the development of brand strategies that align with business goals and objectives
- Develop and oversee execution of tactical plans to support the overall brand strategy
- Collaborate with cross-functional teams to ensure successful implementation of branding initiatives
- Monitor competitor activity and adjust brand strategies as needed
- Evaluate effectiveness of branding campaigns and programs regularly and course correct where necessary
- Maintain up-to-date knowledge of industry best practices
Objectives
- Work with clients to develop and implement brand strategy
- Conduct market research and analysis to understand the client's industry, target audience, and competitors
- Develop creative briefs for advertising and marketing campaigns
- Oversee the development of marketing materials, including website content, brochures, and product packaging
- Monitor campaign results and adjust strategies as needed
Brand Strategist Job Skills & Qualifications Needed
- A brand strategist should have a deep understanding of the principles of marketing and branding. They should be able to research and analyze data to identify trends and insights, and develop strategies that will help their clients achieve their desired results. Brand strategists must also be excellent communicators, both written and verbal, as they will need to present their ideas to clients and other stakeholders. Strong project management skills are also essential in this role, as brand strategists often manage multiple projects at once.