Brand Ambassador Job Description template
Brand Ambassadors are responsible for introducing and representing the brand, product, or service. This role requires a friendly, outgoing personality, the ability to engage consumers, and a compelling product. Brand Ambassadors are required to constantly research new trends and products, as well as keep current with the brand’s consumers.
Brand Ambassador Responsibilities
- Attend brand events and private/public events to represent brand in a positive and professional manner; present company’s capabilities and products, assist with image development, and deepen relationships
- Implement social media strategies, including creating and posting content, responding to comments and inquiries, and monitoring analytics
- Engage potential customers and clients and establish relationships, as well as create digital, print, and social media content for digital marketing purposes
- Create and manage marketing campaigns, including email, print, and in person/virtual events
- Develop and update brand collateral and elevate and maintain brand image
- Manage company’s digital assets
- Coordinate volunteer and team training programs
Objectives
- Assist with marketing project development and implementation
- Maintain the company’s online image, including social media and brand standards
- Conduct external marketing research
- Conduct market analysis and market research
- Research and report on promotional campaigns
- Develop promotional strategies
- Provide ongoing feedback on promotional strategies
- Meet with and promote the company’s brand at external events
- Manage the company’s social media presence
- Represent the company at external events
- Understand company’s policies, procedures, and customer service standards
Brand Ambassador Skills Needed
- Strong communication skills
- Knowledge of sales, customer service, and business management principles
- Excellent presentation skills
- Strong self motivation and interpersonal skills
- Ability to work with little supervision
- Ability to develop and maintain strong customer relationships