What experience do you have with managing databases for marketing purposes?
What strategies have you used in the past to effectively market to customers through a database?
How do you segment customer data for marketing purposes?
What are your thoughts on using predictive analytics for database marketing?
Have you ever implemented a customer loyalty program? If so, how did it go?
What are your thoughts on omnichannel marketing?
Do you have any experience with ABM (accountbased marketing)? If so, could you give us a brief overview of how it works and what kind of results you've seen from it?
